Place+

Place+

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Explore place.
Understand what matters.
Shape your future.

A digital placemaking platform by Prior + Partners

To learn more about Prior + Partners placemaking consultancy,
please visit our main website.

Place+ is a digital placemaking platform that supports more informed, collaborative and strategic decision-making in shaping towns, cities and regions.

Developed by placemakers and digital innovators at Prior + Partners, it brings together spatial intelligence, data science, and placemaking expertise within a single integrated environment.

It launches with the National Place Portrait, a free-to-access tool providing a single interactive view of England and Wales. This brings together place-based data into one coherent source of truth, reducing the time spent navigating fragmented datasets and reconciling inconsistent formats, and enabling public and private sector teams to focus on what matters most — shaping better places.

The National Place Portrait features complex, interactive data layers designed for large-scale analysis.

To explore the full dashboards, please visit this page on a desktop, laptop or tablet device.

National Place Portrait

  • Understanding a place starts with the people who inhabit it. By looking at the demographics and social landscape of our neighbourhoods, we can track how communities are evolving and identify the unique challenges they face across every stage of life.
  • Economic resilience is about more than just numbers; it is about unlocking the potential of people and enterprise to create prosperity for all. By understanding the shifting patterns of work and the strength of our industries, we can identify the opportunities needed to drive a more inclusive and productive future.
  • A successful location is defined by the balance between its heritage and the modern need for accessible amenities. It is the character of our local centres and the quality of our shared spaces that ultimately decide whether a neighbourhood is just a collection of buildings or a place that invites people to stay.
  • A home is the social anchor of a stable community. To ensure everyone has a place to belong, we must align future delivery with genuine local need - balancing the diversity of our existing homes with the evolving requirements of affordability and the changing ways we live.
  • Our surroundings are a primary determinant of our wellbeing. By analysing the relationship between the quality of the environment and the social conditions of a community, we can ensure that care, longevity, and a high quality of life are attainable for everyone.
  • Planning and design requires a deep respect for the natural systems that sustain life. Success depends on a clear-eyed view of ecological assets and environmental constraints, ensuring that new development exists in harmony with the climate, the water, and the land.
  • A place is only as strong as its ability to bring people together. Movement is the vital pulse of a city, determined by the efficiency and reach of our physical and digital connectivity - from strategic transport links and public transit to the essential growth of active travel.
  • Infrastructure provides the capacity for a community to function. This is the framework of energy, utilities, and social assets - from education to healthcare - that supports the collective demands of a growing place.

People

English Indices of Multiple Deprivation

The 2025 Index of Multiple Deprivation, combining income, employment, health, education, crime, housing and environment. See which neighbourhoods sit in the most deprived 30% nationally, and how areas compare. Source: MHCLG, English Indices of Deprivation 2025 licensed under the Open Government Licence v3.0.
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Household Size

Number of usual residents per household across England and Wales from Census 2021, from one person up to eight or more. Census Day visitors are not included in the count. Source: Census 2021, Office for National Statistics. Contains public sector information licensed under the Open Government Licence v3.0.
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Household Composition

Household composition across England and Wales from Census 2021, classifying one-family households by type and number of dependent children, and other households by size and resident profile. Source: Census 2021, Office for National Statistics. Contains public sector information licensed under the Open Government Licence v3.0.
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National Identity

National identity composition of the England and Wales population from Census 2021 — British, English, Welsh, Scottish, Northern Irish, Cornish, Irish, and other identities. Source: Census 2021, Office for National Statistics. Contains public sector information licensed under the Open Government Licence v3.0.
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Ethnicity

The ethnic composition of England and Wales at small-area resolution, from Census 2021. Insight into local diversity to inform community engagement, education and service design. Source: ONS, Census 2021
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Religion

Religious affiliation of the England and Wales population from Census 2021 — Christian, Muslim, Hindu, Sikh, Jewish, Buddhist, other religions, no religion, and not answered. Source: Census 2021, Office for National Statistics. Contains public sector information licensed under the Open Government Licence v3.0.
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Age

How England and Wales break down by age band, from young children to the over-90s. Useful for anyone planning schools, care, housing or transport against the actual shape of the local population. Source: ONS, Census 2021 licensed under the Open Government Licence v3.0.
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Housing

Housing Affordability Ratio

Ratio of house prices to workplace-based gross annual earnings of full-time workers across England and Wales for the year ending September 2025, with comparison back to 2016. The lower quartile measure is a closer proxy for first-time buyer affordability. Source: House price to workplace-based earnings ratio, Office for National Statistics, using HM Land Registry and ASHE data. Contains public sector information licensed under the Open Government Licence v3.0.
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Housing Tenure

Housing tenure across England and Wales from Census 2021, covering owned (outright or with a mortgage), shared ownership, social rented, and private rented or rent-free accommodation. Source: Census 2021, Office for National Statistics. Contains public sector information licensed under the Open Government Licence v3.0.
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Accommodation Type

The mix of detached, semi-detached, terraced homes and flats across every local authority in England and Wales, drawn from Census 2021. A picture of the built housing stock that shapes each place. Source: ONS, Census 2021 licensed under the Open Government Licence v3.0.
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Statutory Child Homelessness

Children and families in temporary accommodation across England, including B&B placements and waiting times for settled housing, normalised per 1,000 households. Figures are Accredited Official Statistics for July to September 2025. Source: Statutory Homelessness Live Tables, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0.
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Natural Environment

Natural Assets

Four natural asset types that shape local character, ecology and access to green space — material considerations in planning regardless of formal designation status. Sources: Natural England for habitats and designations; Ordnance Survey for Public Parks and Gardens. Contains public sector information licensed under the Open Government Licence v3.0. Contains OS data © Crown copyright and database right 2025.
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Environmental Designations

Statutory and non-statutory environmental designations protecting landscapes, wildlife habitats, and natural assets in the UK planning system. Sources: Natural England for designations; Ordnance Survey for Public Parks and Gardens. Contains public sector information licensed under the Open Government Licence v3.0. Contains OS data © Crown copyright and database right 2025.
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Flood Map for Planning

Flood Zone 2 (medium probability, 0.1%-1%) and Flood Zone 3 (high probability, over 1%) coverage of Local Authority Districts in England, plus projected change under climate change scenarios ignoring existing defences. Source: Flood Map for Planning, Environment Agency (April 2026). Contains public sector information licensed under the Open Government Licence v3.0.
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Environmental Pollution Incidents

Category 1 (Major) and Category 2 (Significant) pollution incidents recorded in England between 2016 and 2025. Coordinates are generalised to confidential grid precision and should not be interpreted as building-level accuracy; Wales (NRW) data is not yet integrated. Source: Environment Agency National Incident Recording System (NIRS2). Contains public sector information licensed under the Open Government Licence v3.0.
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Agriculture Land Classification

gricultural Land Classification Predictive ALC grades (1 to 5) for England on a 50m grid, identifying Best and Most Versatile land (Grades 1, 2 and 3a) protected under national planning policy. Source: Predictive Agricultural Land Classification Map for England, Defra / Cranfield University, 2025. Contains public sector information licensed under the Open Government Licence v3.0.
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